In addition to social media management for various clients, I managed the NP Digital agency's social media channels with an emphasis on Instagram, LinkedIn & Twitter.
Through strategic social media management & content creation, I was able to grow the NP Digital Instagram following by 205% in just 6 months.
Please find links to those channels via the icons below.:
Posts above explained left to right:
6 questions to better define your target audience.
Educational carousel posts were among the top-performing Instagram posts for NP Digital. I asked experts in various departments throughout the agency to contribute content for these posts & worked with our graphic designer to keep them on-brand & cohesive.
social media day.
I made sure to incorporate relevant "national days" and holidays that we celebrated at NP Digital - ensuring that we were engaging the audience with a clear CTA.
remote work tip | tip #12.
During COVID-19 when everyone began working from home, I created a series of tips to help others in similar positions adjust to this new way of working. Outside of carousels, these were some of our most-engaged posts.
think big. own it. have fun.
Employer branding was a huge focus for NP Digital social channels, especially LinkedIn & Instagram. We focused efforts on showcasing not only educational posts, but posts that highlighted NP Digital as a great place to work, hiring opportunities, benefits & more!