In collaboration with the owner of CocoRose Boutique, Courtney (Coco) Colleary, I strategized, designed, and deployed the 5 Days of Coco Christmas holiday campaign. This multi-channel promotion featured five consecutive days of exclusive sales and special offers, building excitement and anticipation for the launch of a new arrivals collection on the final day.
I developed the full campaign across social media and email, ensuring a cohesive visual identity and consistent messaging across platforms. Each daily post and email was designed to feel festive, engaging, and on-brand, while still driving urgency around limited-time promotions.
The countdown format created momentum throughout the week, encouraging repeat engagement and positioning the boutique for a strong holiday sales push that culminated in the new collection reveal.
GIF used in Instagram Stories + in an email marketing push to CocoRose's customers (left). Graphic used on Instagram Feed to announce 5 days of special holiday sales (right).
Both images below were used inside an email marketing send to announce new arrivals at the end of the 5-day Coco Christmas campaign.
Instagram stories that were created to get the CocoRose audience interacting with fun holiday content.
